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Says the beauty company failed to provide a substantive response to its inquiry about advertising claims.
September 21, 2023
By: Christine Esposito
Editor-in-Chief
The National Advertising Division (NAD) of BBB National Programs has referred advertising claims made by SBLA Beauty, Inc. to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to NAD’s inquiry. The US advertising industry founded the NAD and the National Advertising Review Board (NARB) in 1971 as a system of independent industry self-regulation to build consumer trust in advertising and support fair competition in the marketplace. Through its work...
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